How to Understand, Create and Deliver outstanding customer value – and get paid for it! By Mike Wilkinson of Axia Value Solutions If you’re anything like me, you will be familiar with the discount default. Whenever there’s any downward pressure on pricing the first thing that is done is to discount.  Down goes your price taking your margins and profit …

What to do in difficult times? With business as difficult as it is for many, the question is –  What to do in difficult times?  There is a temptation to attempt to pursue any and every opportunity, whether we are the best solution for them or they are going to be good for us or not. If we are not …