SALES MANAGEMENT TRAINING AND CONSULTANCY

Understand, Communicate and Deliver Outstanding Customer Value - and Get Paid For It!

Take the first step on your value journey.
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At Axia Value Solutions our Focus is on Value!

If you:

  • Tend to discount too much or struggle to defend your prices
  • Have product first rather than customer first sales conversations
  • Lose business even when you know you have the best solution
  • Fail to communicate your value effectively
  • …or many other issues

…then understanding value and what it means to your customers is going to be a big part of addressing these.

Value is defined by your customer, not by you.  If you want to sell your value effectively – and get paid for it – you have to understand your customers, in detail.  The Value Sales Process will help ensure you approach the sale in a structured way and transform your approach.

Understanding customer value aspirations will help you differentiate, price and communicate your offer more powerfully and effectively.

Let's Sit Down & Talk Value!

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Are you getting paid what your product/service is worth? 

Download The 7 BIG Mistakes Businesses make when "SELLING ON VALUE" and How to Avoid Them
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value in action

Value Is A Mystery

It's time to solve the Value Mystery.

Understanding value from your customer’s perspective helps you to design and deliver the value your customers are looking for – and transforms the way you sell.

This leads to improved margins and profitability for you, and greater satisfaction for your customers.  To explore the options, click the link below:

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Discover Our Books

Learn More About Our Books
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Value-Based Pricing

Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

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The Challenge Of Value

How to drive up the value of your products and services and make a lot more profit

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Seven Challenges Of Value

Discover the secrets of customer value, build your revenue, improve your margin and enjoy a lot more profit

Purchase on Amazon

What Our Clients Say?

“Mike’s Commitment To Helping People Really Makes The Difference!”

“Mike’s Commitment To Helping People Really Makes The Difference!”

Pamela Lake, Managing Director, Lake Associates

Mike Wilkinson is an inspirational coach/trainer and connects exceptionally well with his groups who respond so well to his style and energy. His commitment to helping people and their teams/companies transfer the skills/concepts from the classroom into the workplace really makes a difference so that real change does actually happen. I very much respect and enjoy working with Mike whose unending energy is truly contagious.
“As A Pricing Director, It Was Very Useful To See The World In The Sales Force Eyes!”

“As A Pricing Director, It Was Very Useful To See The World In The Sales Force Eyes!”

Mårten Hedberg, Pricing Director, CPG Europe

I had the great pleasure to listen to Mike at a big pricing conference in Copenhagen! Mike is a fantastic speaker and combines great story telling with learning insights. For me as pricing director it was very useful to see the world in the sales force eyes. Mike revealed many eye openers for me and I felt motivated and energized! I really hope to get the opportunity to interact with Mike on more occasions in the near future!

Create Outstanding Customer Value
and Become More Profitable!

Book a FREE meeting today and see how your business can benefit from the power of value!

Book A Call Today