In the world of sales, every interaction you have with a potential, or existing, customer counts, One thing that can have a BIG impact on the impression you create is Your TONE! 🎙️ When it comes to building customer relationships, the initial moments are pivotal. Setting the tone can determine how your entire relationship develops. Our tone of voice can …
Mastering the Art of Persuasion: Cialdini’s 6 Principles of Influence for Sales Professionals
In sales, success hinges on the ability to persuade and influence potential customers. Understanding the psychology behind decision-making can help you become significantly more effective. Dr. Robert Cialdini, in his book “Influence:The Psychology of Persuasion” identified six key principles of influence that can be harnessed to supercharge your sales efforts. Let’s look at how you can utilise them to drive …
Apathy is alive and well – and you can’t afford it!
Apathy is alive and well… Extraordinary isn’t it? At a time like this, when sitting back and doing nothing really isn’t an option, how many people are doing exactly that. Sitting back. Hoping things will get better. And they might – but then again, they might not, at least not for a while. Are you still doing the same things you did 6, 12, …
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