Value selling in materials testing? In a market that was estimated to be worth US$6.4 billion in 2023, considering value and how it can be delivered has real value! It might not be a topic that grabs the headlines, but it is absolutely essential for success. Trust me, by the end of this read, you’ll understand why Value Selling in …
In sales, success hinges on the ability to persuade and influence potential customers. Understanding the psychology behind decision-making can help you become significantly more effective. Dr. Robert Cialdini, in his book “Influence:The Psychology of Persuasion” identified six key principles of influence that can be harnessed to supercharge your sales efforts. Let’s look at how you can utilise them to drive …
Apathy is alive and well… Extraordinary isn’t it? At a time like this, when sitting back and doing nothing really isn’t an option, how many people are doing exactly that. Sitting back. Hoping things will get better. And they might – but then again, they might not, at least not for a while. Are you still doing the same things you did 6, 12, …