AI has made average look acceptable. The best sellers will be the ones who use it to enhance and share their thinking, not replace it. AI has changed the sales landscape, but not always in the way we expected. It’s made the average seller look better, faster, and more professional. Emails are smoother, proposals look sharper, and presentations are neatly …

Following on from my post about buyers, now it’s the sellers turn. How is AI going to impact sales and are we ready for the challenge? We’ve already seen that buyers are using AI to do the research, compare suppliers, analyse ROI, and even challenge what sellers tell them. So how can sellers respond? Here are just some of the …

I was having exactly this conversation a few days ago with a colleague and I thought it was worth sharing our thoughts. The short answer is, a lot. AI is already reshaping B2B buying, but the next couple of years are going to accelerate those changes. Buyers aren’t waiting for salespeople to educate them anymore. They’re using AI to scan …