“If you are a sales director, a sales VP or a sales professional, you’ll know how everyone seems to be talking about value, value selling, value pricing but many are unclear what to do.
As a result, margins are down, sales are down, you may be struggling to achieve sales targets and you’re under price pressure.
It doesn’t have to be this way. I can help you address this and get on the journey to greater sales success. As you start your value journey you’ll be on the road to:
• Transforming your approach to the sale
• Focusing on understanding and communicating your value
• Differentiating your offer
• Putting a stop to discounting to win
• and getting paid appropriately for what you do
I work with Sales Directors and sales professionals all over the world, from small businesses to large corporates like Veolia, Curtiss Wright, Quaker Houghton, Gulf Oil and many others. I have helped them transform their approach to the sale moving from product first to customer first sales conversations, communicating their value more effectively, and I can help you. All you have to do is book a meeting – click on the GOLD button below and let’s start with a discovery conversation.
My focus is not just on the WHAT to do but on the HOW to do it. Knowing what to do is never enough. It’s the how that makes the difference. When we work together, we’ll go on a value journey of discovery that will help you transform your business and set you on the road to understanding, communicating and delivering outstanding customer value, and getting paid for it”.
At Axia Value Solutions our Focus is on Value!
- Tend to discount too much or struggle to defend your prices
- Have product first rather than customer first sales conversations
- Lose business even when you know you have the best solution
- Fail to communicate your value effectively
- …or many other issues
…then understanding value and what it means to your customers is going to be a big part of addressing these.
Value is defined by your customer, not by you. If you want to sell your value effectively – and get paid for it – you have to understand your customers, in detail. The Value Sales Process will help ensure you approach the sale in a structured way and transform your approach.
Understanding customer value aspirations will help you differentiate, price and communicate your offer more powerfully and effectively.