helping you define your business value

Let's Solve
The Value Mystery

Why lower the price of your product?  Instead of operating a discount default to win business, it’s time to focus on value as a way of demonstrating your capabilities and getting paid what you’re worth.

Simply discounting is not the solution. Help your customers understand the value behind your product or service and align it to their value aspirations.

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What We Do

At Axia Value Solutions, we believe strongly in the power of value. Value makes all the difference between building long-term, profitable relationships with your customers or running the risk of being commoditised and seen as just another supplier. 

As people, value is embedded in our lives. It motivates our purpose, even the choices or changes we make in life. For businesses, understanding how your customers see value and the things that are important to them opens up the door to opportunity.

Understanding, creating and delivering outstanding customer value, and getting paid for it, is the ultimate goal for a value based business.

Our aim is to help you achieve a deeper understanding of the value of the solutions you deliver to your customers.

Let's Sit Down & Talk Value!

meet Mike:

Mike Wilkinson

Mike has been an independent consultant since 1988. His passion revolves around value, especially Value-based selling. Mike is the “Price Getter”, working with sales teams and helping them discover new ways of learning and communicating value, so that money isn’t left on the table, and you are rewarded for the value you deliver.

He has worked with organizations of all sizes, helping them maximize the effectiveness of their sales efforts, both in terms of sales process and skills.

Mike has delivered training all over the world, speaking regularly at conferences, seminars and meetings with business audiences throughout the UK, Europe, UAE, Dubai, Saudi Arabia, USA, Singapore and Australia.

He has also published three bestselling books on value and is member of the Institute of Sales and Marketing Management, the Professional Speakers Association (PSA) and the Global Speakers Federation.

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Discover Our Books

Learn More About Our Books
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Value-Based Pricing

Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Purchase on Amazon
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The Challenge Of Value

How to drive up the value of your products and services and make a lot more profit

Purchase on Amazon
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Seven Challenges Of Value

Discover the secrets of customer value, build your revenue, improve your margin and enjoy a lot more profit

Purchase on Amazon

What Our Clients Say?

“An instant change in approach”

“An instant change in approach”

David Ballach, Sales Director, Euroclad Group

We engaged Mike to spend some time with our sales team to give them an insight into creating a value proposition and be able to enhance their relationships with customers. Mike has a great approach and works with people to identify where they can improve their business relationships without radically changing what already works for them. He is a great listener and takes the team on a journey with him which is great when working with a team of very experienced professionals who are looking for areas of improvement as opposed to a "teach how to sell" approach. The structure of his courses are manageable and can be worked into daily schedules with the minimum of disruption. We have noticed an instant change in approach from all of those who attended the course and his ongoing support through the 12% club will ensure that the benefits he has brought to us will be embedded and long lasting. I would definitely recommend him and his services if you are looking to enhance the quality of your commercial team.
“Highly Recommend “

“Highly Recommend “

Gavin Power, Sales Director, FläktGroup

My team has just completed Mike’s 5 session online value challenge. If you are looking to truly understand your customer’s needs and solve them in a meaningful way, I would highly recommend this and Mike’s methodology and value-based system.
Moved from a Price to a Value Focus

Moved from a Price to a Value Focus

Gary Nel, CEO / Founder, GN Surveys

I can’t speak highly enough of the training we had with Mike. The 5 online sessions completely changed our approach to sales. Added to the passion we have for our business it has totally disrupted the way we used to sell. We have moved from a price focus to a value focus so now not only are we delivering great customer value – we’re getting paid for it!
“Mastering the Value Challenge”

“Mastering the Value Challenge”

Noor Ali, Group Business Development Director, Lucideon

In our experience at Lucideon, Mike’s “Mastering the Value Challenge” programme offers an excellent way to access Mike’s unparalleled knowledge on value development and value retention in a simple, bite-sized format that allows people to learn at their own pace and in their own time. Having used Mike’s in-person training expertise on several occasions we find Mastering the Value Challenge is both a great compliment to this and also makes an excellent stand-alone introduction to the mysterious subject of Value.
“Mike’s Commitment To Helping People Really Makes The Difference!”

“Mike’s Commitment To Helping People Really Makes The Difference!”

Pamela Lake, Managing Director, Lake Associates

Mike Wilkinson is an inspirational coach/trainer and connects exceptionally well with his groups who respond so well to his style and energy. His commitment to helping people and their teams/companies transfer the skills/concepts from the classroom into the workplace really makes a difference so that real change does actually happen. I very much respect and enjoy working with Mike whose unending energy is truly contagious.
“As A Pricing Director, It Was Very Useful To See The World In The Sales Force Eyes!”

“As A Pricing Director, It Was Very Useful To See The World In The Sales Force Eyes!”

Mårten Hedberg, Pricing Director, CPG Europe

I had the great pleasure to listen to Mike at a big pricing conference in Copenhagen! Mike is a fantastic speaker and combines great story telling with learning insights. For me as pricing director it was very useful to see the world in the sales force eyes. Mike revealed many eye openers for me and I felt motivated and energized! I really hope to get the opportunity to interact with Mike on more occasions in the near future!

Create Outstanding Customer Value
and Become More Profitable!

Book a FREE meeting today and see how your business can benefit from the power of value!

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