Let's Solve
The Value Mystery

We engaged Mike to spend some time with our sales team to give them an insight into creating a value proposition and be able to enhance their relationships with customers. Mike has a great approach and works with people to identify where they can improve their business relationships without radically changing what already works for them. He is a great listener and takes the team on a journey with him which is great when working with a team of very experienced professionals who are looking for areas of improvement as opposed to a "teach how to sell" approach. The structure of his courses are manageable and can be worked into daily schedules with the minimum of disruption. We have noticed an instant change in approach from all of those who attended the course and his ongoing support through the 12% club will ensure that the benefits he has brought to us will be embedded and long lasting. I would definitely recommend him and his services if you are looking to enhance the quality of your commercial team.

My team has just completed Mike’s 5 session online value challenge. If you are looking to truly understand your customer’s needs and solve them in a meaningful way, I would highly recommend this and Mike’s methodology and value-based system.

I can’t speak highly enough of the training we had with Mike. The 5 online sessions completely changed our approach to sales. Added to the passion we have for our business it has totally disrupted the way we used to sell. We have moved from a price focus to a value focus so now not only are we delivering great customer value – we’re getting paid for it!

In our experience at Lucideon, Mike’s “Mastering the Value Challenge” programme offers an excellent way to access Mike’s unparalleled knowledge on value development and value retention in a simple, bite-sized format that allows people to learn at their own pace and in their own time. Having used Mike’s in-person training expertise on several occasions we find Mastering the Value Challenge is both a great compliment to this and also makes an excellent stand-alone introduction to the mysterious subject of Value.

Mike Wilkinson is an inspirational coach/trainer and connects exceptionally well with his groups who respond so well to his style and energy. His commitment to helping people and their teams/companies transfer the skills/concepts from the classroom into the workplace really makes a difference so that real change does actually happen. I very much respect and enjoy working with Mike whose unending energy is truly contagious.

I had the great pleasure to listen to Mike at a big pricing conference in Copenhagen! Mike is a fantastic speaker and combines great story telling with learning insights. For me as pricing director it was very useful to see the world in the sales force eyes. Mike revealed many eye openers for me and I felt motivated and energized! I really hope to get the opportunity to interact with Mike on more occasions in the near future!